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6: Launch


🎯 Stage objective: get your campaign ready to launch

The last stage in developing a campaign together is to prepare for the launch! 🚀

You could do this in the same workshop as presenting the fine concept, or as a separate workshop.

Either way, this stage should include:

1. Planning the roll-out 💥
2. Ongoing support ⚙️
3. Reflection & celebration! 🥳
4. Evaluation 🔎

💥

1. Planning the roll-out

Once you have created great campaign materials, it’s important to plan carefully how to roll them out for maximum effect!

⬆️Next level: For campaigns with more resources and a longer campaign period, you could try testing different posts to see which visuals, tonality, or messages work best with your target groups.

How the roll-out should look depends on your campaign strategy: which organizations are responsible for posting the material? Will they only be posting in their own social media channels, or using paid ads? Can organisations activate their own networks, and those of their followers to help spread the message?

A good roll-out plan should outline which campaign materials are posted where, and when. Especially important: what will happen on the launch day! Use your workshop to create this plan together. And make sure that those responsible for the roll-out have the information and resources to be able to do so.

Here’s a simple tool for a two-week roll-out that we used in workshops 👇

Download

⚙️

2. Ongoing support

Also think about whether ongoing support is necessary to help organizations as they roll out the campaign locally. If yes, ensure that organizations can receive this in a convenient format: for example, you could ask your supporting agency to provide online drop-in sessions, a support chat, or direct contact.

🥳

3. Reflection & celebration

More information on feedback in ➡️ Tips

Organizing a campaign together is always also a growth process. You and the other participants will have learned from each other and developed valuable bonds! Use the last workshop to reflect on this process and your collaboration.

And don’t forget: creating a campaign together with multiple organizations using digital workshops is a great achievement! And we believe that it’s really important to celebrate achievements. So take the time as a group to congratulate yourselves! 🎉

🔎

⬆️ Next level: For a longer campaign, evaluation could even involve a separate review during the campaign with the workshop group, to monitor performance and decide if any changes are needed.

4. Evaluation

One advantage of using social media for campaigns is that it offers powerful tools for evaluating performance! So, although evaluation is an optional part of a campaign, it’s often worthwhile to do this. You, or whichever organization is responsible for the roll-out could look at indicators such as:

  • How many people watched your video?
  • How many comments did you receive?
  • Which ad was shared more often?

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